12 reasons why local is best when choosing a real estate agent

From browsing properties online, researching estimated values, hopping into 3D virtual home tours, and checking out prospective neighbourhoods on Google Street View, digital technologies have become ingrained in how we buy and sell property. However, there’s one critical factor within the real estate industry that technology hasn’t changed. And that’s the vast and varied benefits of engaging a local agent with on-the-ground experience and expertise. Here’s why choosing local makes all the difference:

  1. Priceless community knowledge
    Whether you’re buying or selling, there’s so much more involved than the physical house – it’s also about the local neighbourhood – and your local agent is a part of this. From school zoning to proximity to public transport or just where to get a good cup of coffee, local agents know the ins and outs of the local area and how these align with buyer’s aspirations or needs.
  1. Extensive market insight
    Agents operating in your local neighbourhood have a wealth of knowledge when it comes to data like recent sales for comparable homes within your specific area, market trends and property values. This is invaluable when buying or selling.
  1. Local marketing and advertising know-how
    With an in-depth understanding of your neighbourhood’s demographics, local agents can hit ‘hot buttons’ when it comes to effective marketing and advertising strategies for your home. They’ll understand which key features of your property to promote, and which online platforms or media will best engage potential buyers.
  1. Crucial cultural insight
    Cultural nuances and customs can significantly influence real estate transactions. A local agent who lives within the community will likely better understand any cultural factors in play, ensuring no barriers to a smooth transaction arise. You simply can’t access this level of insight from data or trend reports.
  1. Understanding of local rules and regulations
    Real estate transactions are packed with legalities and regulations, and these often come with local nuances. From zoning laws to conveyancing procedures and differing sales contracts across different states and territories, local agent insight is vital for navigating these variances.
  1. Nitty-gritty, granular data
    From timing to terms of sale, local real estate agents are often privy to more granular market data and insights to help you make more informed sale or purchase decisions. They may be aware of market micro-trends, which can influence how and when you sell or buy.
  1. It’s who you know (and what you know)
    Local agents build extensive local networks, often making connecting with complimentary services like mortgage brokers, property lawyers, and inspectors a breeze. Best of all, these connections will also have a solid understanding of any local nuances.
  1. Accessible and available
    Physical proximity counts when you want to view a home at short notice, need a quick face-to-face update, need a problem resolved quickly, or are ready to sign a document. This accessibility facilitates a smooth and efficient way of working – which is advantageous in the often fast-paced real estate industry.
  1. Superior access to local properties
    A good local agent will not only be familiar with the local inventory available but may even know homes coming on the market soon or people willing to sell for the right price. This superior access is hugely beneficial in a competitive market or when you have specific requirements.
  1. Negotiation pros
    Familiarity with local market dynamics enables local agents to negotiate more effectively on your behalf. They may have insights into the seller’s motivations or local pricing trends that can work in your favour during negotiations.
  1. Support local
    Choosing a local agent supports local businesses and, as a result, the community in which you reside. Real estate transactions involve various local professionals, and by working with them, you’re contributing to your community’s economic growth and future.
  1. Care beyond the transaction
    Beyond the sale or purchase of a home, local agents will often continue to provide ongoing support and guidance. This can include recommendations for local contractors and community events to get involved in if you’re new to the area or purchasing an investment property; they may facilitate property management for you.

Your local agent – a smart partnership that lasts a lifetime

While it’s essential to consider the qualifications, experience, and reputation of the agent you choose, extensive local insight and lived-in community knowledge are invaluable when selling or buying a home. And in many cases, your relationship with a local agent will extend well beyond the initial transaction – as your life and needs change, they’ll be there to assist you with your next move.

The following advice is of a general nature only and intended as a broad guide. The advice should not be regarded as legal, financial, or real estate advice. You should make your own inquiries and obtain independent professional advice tailored to your specific circumstances before making any legal, financial, or real estate decisions. Click here for full Terms of Use.

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